书目详细信息
： Principles of marketing /
书目信息 机读格式(MARC)
| ISBN： | 0130263125 (hardcover) |
|---|---|
| ISBN： | 0130283290 |
| ISBN： | 0130883689 (CD-ROM) |
| 编目源： | COO COO |
| 个人名称： | Kotler, Philip. |
| 题名： | Principles of marketing / Philip Kotler, Gary Armstrong. |
| 版本说明： | 9th ed. |
| 出版发行项： | Upper Saddle River, NJ : Prentice Hall, c2001. |
| 载体形态： | 1 v. (various pagings) : col. ill. ; 29 cm. + 1 computer optical disc (4 3/4 in.) |
| 书目附注： | Includes bibliographical references and indexes. |
| 格式化内容附注： | Understanding marketing and the marketing process -- Developing marketing opportunities and strategies -- Developing the marketing mix -- Managing marketing -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing. |