书目详细信息
： Postmodern advertising and its reception a cross-cultural perspective:英语
书目信息 机读格式(MARC)
| ISBN/价格： | 978-7-5663-0271-7:CNY37.00 |
|---|---|
| 作品语种： | eng |
| 出版国别： | CN 110000 |
| 题名责任者项： | Postmodern advertising and its reception a cross-cultural perspective/.马琳著 |
| 出版发行项： | 北京:,对外经济贸易大学出版社:,2012 |
| 载体形态项： | 252页:;+图:;+23cm |
| 一般附注： | 当代人文学学术文库 |
| 提要文摘： | Postmodern advertising has become a prominent advertising form and. in recent years, it has been increasingly used by international companies to appeal to consumers in different parts of the world. However, despite its currency, extant studies on postmodern advertising are basically in an atheoretical manner。 |
| 并列题名： | 从跨文化视角看后现代广告及其接受 chi |
| 题名主题： | 广告学 研究 英文 |
| 中图分类： | F713.80 |
| 个人名称等同： | 马琳 著 |
| 记录来源： | CN GUANGHUA 20130617 |