书目详细信息
： Research methods for business students /
书目信息 机读格式(MARC)
| ISBN： | 9787565401671 (pbk.) |
|---|---|
| 个人名称： | Saunders, Mark,1959- |
| 题名： | Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill = 经管研究方法 : 为学生量身定制 / 马克·桑德斯, 菲利普·刘易斯, 阿德里安·桑希尔著 ; 余宇莹, 张宜霞译注. |
| 版本说明： | 5th ed. |
| 出版发行项： | 大连 : Dongbei University of Finance & Economics Press, 2010. |
| 载体形态： | [13], 602 p. : ill. ; 27 cm. |
| 书目附注： | Includes bibliographical references (p. 560-571) |
| 格式化内容附注： | The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. |