书目详细信息
： E-marketing /
书目信息 机读格式(MARC)
| ISBN： | 0131485199 (alk. paper) |
|---|---|
| ISBN： | 9780131485198 (alk. paper) |
| 编目源： | DLC DLC BAKER IXA YBM BTCTA YDXCP IG# OSU UtOrBLW |
| 个人名称： | Strauss, Judy. |
| 题名： | E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost. |
| 版本说明： | 4th ed. |
| 出版发行项： | Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. |
| 载体形态： | xxiii, 456 p. : ill. ; 23 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | E-marketing in context -- Convergence -- Strategic E-marketing -- The E-marketing plan -- E-marketing in context - E-marketing environment -- Global markets -- Ethical and legal issues -- E-marketing environment -- E-marketing strategy -- Marketing knowledge -- Consumer behavior -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- E-marketing management -- Product -- Price -- The Internet for distribution -- E-marketing communication -- Customer relationship management. |