书目详细信息
： Principles of marketing /
书目信息 机读格式(MARC)
| ISBN： | 0131469185 |
|---|---|
| 编目源： | DLC DLC YDX |
| 个人名称： | Kotler, Philip. |
| 题名： | Principles of marketing / Philip Kotler, Gary Armstrong. |
| 版本说明： | 11th ed. |
| 出版发行项： | Upper Saddle River, N.J. : Pearson Prentice Hall, c2006. |
| 载体形态： | xx, 651, [94] p. : col. ill. ; 29 cm. |
| 书目附注： | Includes bibliographical references and index. |
| 格式化内容附注： | Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. |